12 Social Media Tips for Coffee Shops

Decorative image of woman using social media and drinking coffee

You know that social media marketing is one of the most important digital marketing strategies for coffee shops. But this strategy is about more than just posting pictures of #LatteArt. Want to know how you can make the most of your social efforts? Check out these 12 social media tips for coffee shops. 1) Define […]

Digital Marketing Metrics You Should Be Tracking

Photo of dials that show metrics that a pilot should track inside an aircraft

When it comes to digital marketing metrics, there are tons of different numbers to track. To keep it simple, we’ve split these metrics up into broad categories of impressions, engagement, and conversions. These three categories will give you an overview of how well people are moving through your marketing funnel. Impressions Impressions are a high-level […]