Digital Marketing Metrics You Should Be Tracking
When it comes to digital marketing metrics, there are tons of different numbers to track. To keep it simple, we’ve split these metrics up into broad categories of impressions, engagement, and conversions. These three categories will give you an overview of how well people are moving through your marketing funnel. Impressions Impressions are a high-level […]
Digital Advertising Glossary of Terms You Should Know
One of the things that makes digital advertising so powerful is the amount of data and feedback it offers. However, it can be easy to get lost in this data. With so many different metrics and measurements available, it can be hard to keep track of what’s most important. In this post, I’ll explain some […]