There are tons of different ways to spread the word about your coffee shop. However, not all methods are created equal. Digital advertising is one of the best marketing strategies for coffee shops to build awareness and reach more customers.
What is digital advertising?
Digital advertising is a form of advertising that uses digital technologies to promote products or services. This type of advertising can take many forms, including online banner ads, search engine ads, and social media advertising.
Why coffee shops should use digital advertising
Coffee shops can benefit from digital advertising for multiple different reasons. The three primary benefits that digital ads offer coffee shops like yours are expanded reach, detailed targeting, and useful data.
Expanded reach
Like other forms of advertising, digital ads allow coffee shops to reach more people with their message than they could have otherwise. More people seeing your message will lead more people to consider visiting your shop, which will lead to more people ultimately visiting your shop.
Digital ads are an excellent way to raise awareness and increase customer loyalty to your coffee shop. However, other forms of advertising offer these same benefits. So what makes digital ads so special? I’m glad you asked.
Targeting
Digital advertising campaigns can be targeted at specific demographics, interests, and even locations. This means that coffee shops can tailor their ads to reach the people who are most likely to be interested in their products or services.
Unlike other advertising mediums, you won’t be wasting your budget to get your message in front of people who don’t care. Targeting through digital ads makes it possible to put your ad in front of your ideal customer at the ideal time.
This is a benefit that something like a billboard or newspaper ad could never promise.
Useful data
Additionally, digital ad platforms provide detailed insights into how users interact with ads. This information can be used to optimize ad campaigns and get the most out of digital advertising.
When you know how people are responding to the ads in real time, you’ll begin to understand what sort of messaging resonates with your target customers. This knowledge allows you to double down on the tactics that are working and leave behind the ones that aren’t.
Best digital ad platforms for coffee shops
Two of the best digital ad platforms that coffee shops should take advantage of are Google Ads and Meta (Facebook) Ads.
Search ads
Google search ads are a form of digital advertising that allows businesses to place ads at the top of Google search results pages. These ads are typically marked with a label that says “Ad.” You’ve probably encountered these ads if you’ve ever used a search engine.
Google search ads are a great way for coffee shops to reach potential customers who are already interested in coffee. When someone searches for terms related that you want your shop to appear for, your ad can appear above the organic search results.
Note: You can check out our tips to improve your coffee shop’s local SEO if you want to learn more about improving your organic Google ranking.
Display ads
Display or “banner” ads are image-based ads that often appear on the top, sides, and bottom of web pages. Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where these Google display ads can appear.
Coffee shops can use display ads on the GDN to reach potential customers with visual ads. These ads are typically more eye-catching than text-based ads and can be a great way to build brand awareness for your coffee shop.
Both Facebook and Instagram also offer robust targeting options that can be used to target ads to specific demographics, interests, and even locations. This makes it possible for coffee shops to ensure that their ads are being seen by people who are most likely to be interested in them.
Digital advertising for coffee shops can be a great way to reach potential customers and grow your business. These platforms offer a variety of benefits that make them worth considering for any coffee shop looking to expand its digital marketing efforts.
Meta (Facebook)
Meta is Facebook’s parent company that also owns Instagram. Both of these platforms are great for coffee shops to advertise on. Facebook and Instagram ads are an excellent supplement way for a coffee shop’s organic social media strategy.
Facebook ads
Facebook ads are a form of digital advertising that allows businesses to place ads on the Facebook platform. These ads can appear in the newsfeed, right column, and even in Messenger.
Facebook offers a variety of ad types that coffee shops can take advantage of, including:
– boosted posts,
– carousel ads,
– video ads,
– lead ads, and
– collection ads.
Each of these ad types has its own strengths that can be leveraged to achieve different goals.
Instagram ads
Instagram is a photo and video-sharing social network with over 1 billion monthly active users. It’s owned by Meta (Facebook’s parent company) and Ads for Instagram are controlled from the same backend as Facebook ads.
There are three types of Instagram ads:
– photo,
– video, and
– story.
The power of digital ads
Digital ads like these can lead to quick action if they are delivered to the user at just the right time. In fact, I’ve personally visited a coffee shop before just because I saw an ad at the right time.
I was tapping through Instagram stories before work when I got an ad for the grand opening of a coffee shop. The ad included an enticing coupon. Since it was still early in the morning and I hadn’t left for work yet, I decided I would drive through the shop and take advantage of the coupon.
But I wasn’t the only person who saw it. The digital ad likely drove meaningful action from people all over our city.
Digital advertising insights and reports for coffee shops
We’re huge coffee shop fans here at Marketing Backend. They’re the perfect places to relax, meet with friends, or get some work done on a laptop. That’s why we’re passionate about helping coffee shops succeed and grow!
Our digital marketing platform allows coffee shop owners to monitor their digital advertising metrics from multiple different platforms all in one convenient dashboard. On top of that, we offer a full suite of digital marketing solutions and services to help your coffee shop make the most of its online presence.
