Online reputation management software for your business.
Use our software to collect, analyze and respond to online reviews and manage the online reputation of your business.
Your entire online reputation in one place
Our online business dashboard will allow you to take control of your entire online reputation in one central place. You’ll be able to monitor and respond to reviews from multiple different online platforms at the same time. You won’t have to keep switching between platforms and apps, remembering dozens of different usernames and passwords.
Connecting with customers is easy with built-in smart review responses and powerful review insights backed by artificial intelligence. And with reporting built right in, you can see exactly how your online reputation is improving over time.
Online business reputation is more important than ever
What people see online matters. Approximately 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent as time goes on. This trust in reviews translates to dollars, as customers put their money where their trust is.
According to Google, 9 out of 10 local searches lead to action, with more than 50% leading to sales. If businesses have a good web presence, customers will go to them rather than the competitor. Once they’re in the store, 79% of customers use their smartphones inside to look at reviews or compare prices and 74% of them end up making a purchase. Those numbers alone make the opportunity clear: the management of your online reputation is essential for your business to get consumers in the door to make the sale.
Earn social proof for your business
85% of people trust online reviews just as much as in-person recommendations. This means that your online reputation can have a real impact on your business’s bottom line. But just because you operate your business with excellence, doesn’t mean that your online reputation always reflects that.
Marketing Backend provides you with powerful software to help you improve your online presence.
Build relationships with your customers
What the public sees when they’re looking up your business online matters. They’ll use what other people are saying about you to decide whether they want to do business with you or not.
We help you a holistic understanding of your online reputation through our review management software. This software allows you to see and respond to reviews from multiple online profiles so that you can stay in control of how your business is seen online.
Increase trust and credibility
Businesses would be nothing without the communities that support them. That’s why it’s so important to have a strong reputation within your community. Quickly interacting with and responding to customer reviews and feedback will help you to build trust with your current customers and potential customers alike.
Defend against bad reviews
Mistakes happen. Whether someone had a legitimately poor experience or a customer was simply having a bad day, these things can lead to negative reviews online.
We create opportunities for you to get customer feedback so that you can deal with these small issues before they turn into big, public-facing problems.
Reputation management powered by artificial intelligence
Use artificial intelligence to analyze online reviews and uncover powerful insights into how customers view your business. Make smart decisions to grow your business based on analytics that you don’t have to be a rocket scientist to understand.
Out artificial intelligence software will allow you to:
- Dig into specific customer reviews
- Identify common keywords that clients are using to talk about you
- Compare how reviews differ across different locations
- View a timeline of key moments of public opinion
The formula to perfect your online reputation
It can be difficult to improve your online reputation with all the customers you have to keep happy and the different little pieces of the internet you have to keep an eye on. That’s why our platform offers a centralized place to collect, understand, and respond to online feedback that will help your business grow.
Marketing Backend’s reputation management software gives you every tool you need to improve your online reputation and drive real results for your business.
Monitor all your reviews in one place
Our platform dramatically reduces the time and effort it takes you to keep track of your online reviews. You’ll be able to see all your reviews in one place without having to switch back and forth between different profiles and platforms. The days of trying to remember countless usernames and passwords are long gone.
Customer surveys
Customer satisfaction surveys are a powerful tool that allows you to learn more about how your customers have experienced your business. Not only can they help you understand the things you’re doing well, but they’ll also help you identify and address problems before they become negative online reviews. Surveys are a way of moving upstream and stopping issues before they start.
Automated review requests
One of the best ways to improve your business’s online reputation is by getting more positive reviews on third-party sites and on your website. Many customers are more than willing to leave positive reviews after they’ve had a good experience. Unfortunately, many businesses don’t take advantage of this willingness for one reason: they don’t ask!
Our automated review request system helps you increase the number of positive online reviews for your business by automatically sending out review requests to customers who have recently done business with you.
Notification system
Stay on top of new reviews with our review notification system. This will allow you to respond quickly and efficiently to brand-new customer reviews. Quick response time builds to online reviews will build trust and brand loyalty for your business.
Our notification system will alert you immediately whenever a new online review is posted or a customer feedback survey is submitted. You’ll be able to address customer concerns and solve business problems right when they happen thanks to this system.
Reports on competitors
Using our competitor reporting system, you’ll be able to see how your business stacks up against your competitors online. We’ll give you insight into how your public reviews compare to theirs. With this information in hand, you’ll be able to make great decisions to grow your business and increase your share of the market.
Reputation management and digital marketing strategy
Online reputation management is part of a greater digital marketing strategy. A complete strategy includes review management, business listings, paid search/ads, social media management, and SEO to help your business stay competitive and relevant online.
These are key segments for your business. However, many businesses do not manage all of these effectively. These businesses are missing out on a huge opportunity.
A digital strategy built just for you
We have multiple plans based on how much of your time you want to spend working on your business’s marketing.