5 Digital Marketing Strategies for Coffee Shops

Graphic of person handing coffee cup to someone

As a business owner, you know how important digital marketing is for a coffee shop. More and more, people are turning to the digital world to learn about local businesses. But there are tons of different digital marketing strategies out there. How do you know where to start? We know you don’t have hours of […]

POEM Framework in Digital Marketing

Did you ever think that a poem could help your business grow? We’re not talking about the kind with rhymes and stanzas. We’re talking about the POEM framework for digital marketing. POEM digital marketing framework The POEM model is a digital marketing framework that helps marketers plan their efforts to achieve business goals. POEM stands […]

5 Reasons Your Local Business Listings Need to Be Accurate

If you’re a local business owner, then you know that online listings are important. They can be the difference between someone finding your business and not. In fact, incorrect information in local business listings can even decrease trust in your business. And if people can’t find you, they can’t do business with you. So it’s […]

Digital Advertising Glossary of Terms You Should Know

Computer Dashboard Featuring Digital Advertising Metrics

One of the things that makes digital advertising so powerful is the amount of data and feedback it offers. However, it can be easy to get lost in this data. With so many different metrics and measurements available, it can be hard to keep track of what’s most important. In this post, I’ll explain some […]